专业及持续教育

波利大厅，440G房间
先锋道456号
罗彻斯特 MI 48309-4482
(位置地图)
(248) 370-3177
(电子邮件保护)

在显示器前展示图表的妇女.

数字营销证书

准备好测试你的营销技巧了? 参加我们的快速测试 看看你知道多少!

报名 为程序的电子邮件列表.

掌握在瞬息万变的数字世界中保持相关性的技能! 十大菠菜台子 PACE is excited to be the first to offer the Digital Marketing Pro Certificate in Michigan in partnership with the 数字营销学院. 完成课程的学生 then pass the 3-hour exam will receive a Professional Certificate in Digital Marketing from DMI and also the Professional Certified Marketer (PCM) award from the 美国市场营销协会.

The 数字营销证书 Program is a practical course designed to help you improve your knowledge of online digital marketing, 策略, 和测量. Program content is continuously updated which means you get cutting-edge digital marketing and soft skills, 总是. Learn 谷歌 Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. 由来自该领域的专家和十大菠菜台子的教员协助, the program will ensure you've got the most up to date and relevant learning. You will 不 have to learn any coding; the DMI Pro course focuses on the commercial aspect of online marketing.

课程提供两种方式:

1. 在线点播:在自己的时间里按照自己的节奏完成课程! Core content includes 30-hours of video-based course content in addition to a multitude of other resources and study materials. Students have 6 months from when they enroll to sit for the certifying exam. 平均完成时间在8-10周之间. 学生可以通过以下方式注册本课程 点击这里. 

2. 在线指导课程: Students will move through the course in a cohort-based fashion and will meet with their instructor and other students live online every other week as they move through the course modules. 

Upon completion of the course an 十大菠菜台子 PACE Certificate of Attendance will be issued. Participants will also receive a voucher to take the DMI certifying exam at a Pearson Vue Testing Center. 

联系

如对该计划有疑问，请联系OU PACE办公室: (电子邮件保护)

现在注册

课程概述

数字营销证书课程提供在线和点播, meaning you have the flexibility to take it whenever is convenient for you from the comfort of your own home, or 由讲师指导的在线同步课程. Students have 6 months from when they enroll in the online and on demand course to complete the certifying exam. Students in the instructor-led online course will have 6 months from the conclusion of the class to complete the exam. 

无论你是初十大菠菜台子, 想要提升你技能的企业老板或营销专业人士, 这个数字营销课程是为你准备的. Delivered 100% online and on demand with continuously updated content means you get cutting-edge digital marketing and soft skills, 总是. Learn 谷歌 Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. 

完成本课程并通过认证考试, 你不仅会获得DMI认证, but you also receive the Professional Certified Marketer (PCM) awarded by the 美国市场营销协会. 两者都是国际公认的.

谁应该修这门课?

  • Those in traditional marketing careers who are looking to update their skillset.
  • 在管理层和高级管理层工作的市场营销人员.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • 企业家和小企业主.
  • Anyone hoping to implement an up-to-date digital 策略 for their company.

Students are also provided access , DMI’s membership portal which provides Just-in-Time (J-I-T) learning activities through webinars and online short courses called DMI Sprints. 探索与以下相关的详细信息 DMI会员选项 on their website; a 1 year Power 会员 is included with the program. 拥有超过 150000个成员 在世界各地，你都会有好伙伴. 数字营销学院 members work for the world’s top companies and upon completing a DMI course, 81%的会员都升职了.

There is a high demand for Digital Marketers, with the field expected to grow over the next 10 years. There are over 22,686 Digital Marketing job openings in the United States.

美国数字营销平均工资:56100美元
高级市场营销平均年薪:10万美元

92% of DMI members have said that the digital marketing course has had a positive impact on their career.

81%  have been promoted after completing one of the DMI's digital marketing programs.

88%的人目前在高级或管理级别工作.

全球产业咨询委员会

The 全球产业咨询委员会 is a group of marketing professionals from some of the world's top brands, 包括Facebook, 谷歌, 可口可乐, 美国市场营销协会, LinkedIn, IBM, 微软, 和其他人. 借鉴这些有影响力的营销人员的知识和经验, the Digital Marketing Pro course and content reflects the latest developments and trends in the industry, 确保学生的个人和专业成长. At the core of the 全球产业咨询委员会's work is the identification of current and future trends, 提供“最佳实践”建议, 为专业人士和行业提供行业研究和见解. This offers guidance on an educational framework to support the development and promotion of the profession and the opportunities for individuals and businesses.

课程结构、时间表、费用和考试

结构

The course is broken up into 10 main modules that cover the following topic areas:

  1. 数字营销概论
  2. 内容营销
  3. 社交媒体营销
  4. 搜索引擎优化(SEO)
  5. 付费搜索(PPC)使用谷歌广告
  6. YouTube和展示广告
  7. 电子邮件营销
  8. 网站优化
  9. 使用谷歌 Analytics进行分析
  10. 数字营销策略

此外，课程内容包括: 

  • 包括“说服艺术”在内的8项新软技能
  • 改进的用户体验和支持内容库
  • 互动练习，测试你的新技能
  • 涵盖的所有最新数字平台都包括抖音
  • 增加了平台演练
  • 额外的B2B营销内容学习
  • Included in your member subscription is all future upgrades of the course once you’ve passed
  • 还有很多很多

时间表

在线和点播版本的课程可以在任何时候开始. 简单的注册 你会收到如何开始的指示!

The Spring 2024 schedule for the Instructor-Led Online Course is listed below. 请 注册该计划的电子邮件 在正式开放时接收有关注册信息的列表!

本节课, students have the option to meet live with the instructor via Zoom Wednesday from 6-8pm EST on the following dates:

4月3日
4月17日
5月1日
5月15日
5月29日
6月12日
6月26日

成本

The 数字营销证书 online and on demand program costs $1,350.

这个由讲师指导的在线课程收费1400美元.

Both courses include all digital marketing course materials and the examination fee (first attempt only). 项目费用还包括1年的费用 会员 , DMI. 会员提供 对myDMI的独占访问, 创新的130,000+ member platform full of resources and additional digital marketing content. 

认证考试
To become certified through the DMI and AMA upon completion of 十大菠菜台子’s program, 学生必须顺利通过一项三小时的考试. Exams are administered through Pearson Vue testing centers (onsite or remotely from your home), 不 在十大菠菜台子，并且必须单独安排. 初试费用已包括在课程费用内.

考试分为三个部分. 考生需要达到至少60%才能通过考试. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately $70 payable directly to Pearson Vue when you book your repeat attempt.